Our Story

Truck Guru's essentially started back in 2007 when Cris Payne (Founder) embarked on his first full size truck build. What started off as a passion quickly grew to an obsession that took off just as quickly as it started. Since debuting a build in 2010 at SEMA, TG's has designed, marketed, built, managed and placed nearly 100 top quality builds at the SEMA Show. Partnering with today's leading publications and manufacturers across the nation has quickly secured Truck Guru's as one of the top automotive marketing agencies in the country. Priding themselves as a company that goes above and beyond in every aspect of their business, Truck Guru's has a motto, "Under Promise and over Deliver, ALWAYS!"


Interco Tire

Interco Tire Logo "Interco Tire Corporation prides itself on having a reputation for offering innovative, quality built products, & for having a positive image in the automotive aftermarket industry. Teaming with Truck Guru staff allows us to gain much needed marketing exposure in a fashion that is consistent with our goal maintaining that reputation. When we work with TG & crew we know exactly what we'll get & that they will deliver more than promised."

Rolling Big Power

Rolling Big Power Png Logo" Truck Guru is the true definition of a partner - he is the consummate professional, and always delivers. In this industry, you need partners you can trust, and Cris is that. His trucks are consistently of the highest quality, creative designs and delivered flawlessly and his builders are passionate, professional and fun. Working with Cris means I know he will execute flawlessly, and have my brand's best interests while doing it. Can't ask for more than that."

Royalty Core

Royalty Core" Royalty Core has had the pleasure of working with TruckGuru on dozens of SEMA builds over the last several years. We enjoy Cris' passion for his work and admire his creativity for designing and managing some of the most unique, and always high quality, trucks on display at SEMA every year!
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We partner with several leading manufactures in the automotive industry.

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